Together with Digits, Kia designed a new credit system to incentivise learning and repeatedly drive learners to the Kia academy.
Using this new credit system, learners are presented with a mandatory learning journey on first login to the LMS that requires them to complete an assessment to identify their current skills level. If they’re able to demonstrate they have prior knowledge, it allows them to bypass the Bronze level courses.
Still working with the same level system, Kia have now assigned a number of credits to each learning activity, whether it’s an eLearning module, online workbook or face-to-face training workshop. In this new programme, employees who were already at a certain level began with 0 credits and have the target of earning 100 credits to maintain that level by the end of the 12-month maintenance period. At the end of the 12-month maintenance period, the employee’s credits then reset to 0 and they have to earn 100 credits again in the following 12-months to maintain their training level.
To inspire Kia employees to continually learn, they also have the opportunity to ‘Power Up’ to the next level by earning an additional 100 credits. So, an employee might have earned their Bronze level by completing eLearning modules, watching videos and attending workshops and get to 200 for their Bronze level, but they then complete another workshop taking them to 300 credits and letting them ‘Power Up’ to Silver. They can then earn an additional 100 credits to ‘Power Up’ to Gold and in the following 12 months earn the necessary credits to stay at this level.
So, rather than completing learning to a Bronze level and never having to revisit their learning, employees now have to continuously earn credits to remain at Bronze, Silver or Gold otherwise their credits will expire and they’ll lose their level.
In addition to introducing the brand-new credit system, Kia also wanted to focus on increasing engagement by utilising glo™ learn’s gamified features as part of ‘Power Up’. To make the process more gamified, Digits designed a bespoke dashboard to show the number of credits achieved and what’s needed for maintenance, as well as using badges to reward learning completion.
Digits also designed a new theme to co-inside with the ‘Power Up’ project. For many years, Kia had been using their ‘Kia people’ dashboard design to demonstrate the different accreditation levels achieved and wanted to continue using this to reflect achievement levels but with new people to highlight their new gamified processes!
Kia announced the launch of the ‘Power Up’ project at the dealer conference in February with phase 1 going live in April.